The economic effects of COVID-19 are unprecidented, and they affect each business in a different way. Recovery demands will be different for each industry and for each business within that industry.

• How will you come back from the COVID-19 effects?

• How can you forecast demands accurately?

• How will you operate differently going forward?

  • What permanent changes are required?

  • What temporary changes are required?

• At what level should you operate now?

  • As social distancing restrictions are relaxed?

  • As social distancing restrictions are eliminated?

• What other questions are you asking yourself?

• What questions should you be asking yourself?

During an aviation safety school that I attended in the Navy, I was initially surprised to hear the instructors say that safety was not their primary concern...

...but the explanation is simple. If you want to stay safe, don't operate. It can't be any simpler than that, but without operating there is no success. They promulgated a different mantra, expressed in two fashions; "Mission First, Safety Always," and "Safety is a Mission Enabler." I can't begin to tell you what difference a small change in mindset can make.

If you operate a logistics service, and you want to keep your people safe, leave them at home. If you want to operate a successful logistics service, provide your people with the tools and training necessary to operate safely. An accident can potentially take out people, resources, and the items you were contracted to transport. The result is failure. Small attitude adjustments can have a tremendous impact in any situation.

We will tailor our work to fit your needs. In the military, it sounds cold to say that someone only cares about the mission, just like it sounds cold to say that someone is only concerned about the bottom line. The military can't succeed without a mission. A company, for profit or not, has goals to meet. My outlook from the moment that I start will be your goals first, and people always.

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